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Resumen La producción de banano es una actividad económica con mayor dinamismo en la economía del Ecuador, logrando su consolidación en mercados internacionales. No obstante, el límite de adaptación que tienen los microempresarios a entornos competitivos afecta las posibilidades de crecimiento de las MIPYMES. Por consiguiente, este sector exige la adaptación y adopción de estrategias…
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